Take Course Doing What Matters Most Doing What Matters Most Lessons What To Expect In This Chapter Ignore The Trivial Many Most Profitable Activities (MPAs) Key Performance Indicators (KPIs) Certify: Doing What Matters Most Saying "No" and Loving It! Saying "No" and Loving It! Lessons What to Expect In This Chapter Four (And More) Ways to Say No Focus When Focus is Hard Certify: Saying "No" and Loving It! Multipurposing Multipurposing Lessons What To Expect In This Chapter Three Wins and It's In Beautiful Constraints and Tiger Teams The Quick Business Case (QBC) Certify: Multipurposing Survey: Your Current Empowerment Scores