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About Us

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The NEVERBOSS symbol represents empowering leadership—leadership that lets you let go and love being a leader. Empowering leadership turns workers into leaders at their levels and unleashes lasting cultures of initiative and excellence.


The Neverboss Mission

Change the way the work leads and works.

The world has changed, and it needs a new kind of leadership. Bosses need to empower instead of control. They need to see themselves as leaders of leaders. They need empowering leadership:

  • Build leaders, not followers.
  • Give authority, not orders.
  • Inspire initiative, not fear.
  • Lead with principles, not personalities or rules.
  • Step up, step back, and finally step away as fast as they can handle it.

Kevin Crenshaw, The Instant COO/CEO, Culture Change SpecialistEmpowering Leadership Expert, Author, Speaker

Kevin Crenshaw, Rapid Turnaround CEO

Meet Kevin Crenshaw. In addition to leading our company, Kevin is The Instant COO, a rapid change agent for business owners worldwide. He helps owners/CEOs run their companies so they can do what they love best. In the process, Kevin unleashes empowered workforces that love their work, see and seize opportunities, and execute brilliantly. As a culture change expert he draws on more than 40 years of leadership and management experience, coaching leaders in dozens of industries around the world. As a speaker he shares true stories and principles that inspire hearts, reach minds, and unleash rapid, lasting change.

Kevin is the author of Neverboss: Leadership That Liberates

Kevin’s business passion is rapid, empowering culture change and self-motivating workforces. He leads rapid guaranteed change without re-orgs, firing, or chaos.

He’s also a physics guy, former programmer, 6x+ entrepreneur, and father of 10 more entrepreneurs with Midge Crenshaw, his wife and Priacta / Neverboss co-founder.

Reach out to him on Twitter, LinkedIn, or chat directly.

What They Are Sayingabout Neverboss, Empowering Leadership, Our CEO, Neverboss Coaching, and Empowering Culture Transformation


Highest Recommendation, Life Changing

I give my highest recommendation for Kevin Crenshaw…. He deeply understands process, leadership, responsible delegation, and day-to-day pitfalls that keep a manager from performing at their highest level. His advice and systems are, quite literally, life changing. Since I hired him, I am substantially more efficient in managing and delegating tasks, have a holistic top down view of what I am choosing to work on (and why), and feel relaxed and on top of things.

Jordan McCollum-General Counsel at Oculus VR

Talk about a Turnaround Expert!

Talk about a turn-around expert! I’ve repeatedly gotten to the same point in each of my businesses, $1.5mm of revenue with a team that was pretty good, but was still dependent on me. I couldn’t seem to break through…. Bringing in Kevin as CEO of the company was the game changer. Now, we are on track to at least double revenues this year and be ready for so much more in the future. Kevin has shown me what it means to be a true leader. Thank you Kevin.

Alexis Neely-Founder, Legal Marketing Expert, Creator of the New Law Business Model —

Empowering, Amazing, Effective Leadership

I reported directly to Kevin Crenshaw for the past year +, as our firm’s [transformation] COO. Kevin helped me become a better Manager, Executive Team member, and employee with personal coaching and also by teaching our team basic principles for effective leadership, team-building and proper delegation methods. His many skills include creating and facilitating teams at all levels, empowering individuals to own their jobs and become more efficient in their daily work. He’s also amazing as a personal executive coach. I’ve learned fundamentals that will help me for the rest of my working days. Thanks, Kevin!

Lisa Winfield-Director of Operations and Human Resources, TWD Advisors

Beyond My Expectation

Kevin Crenshaw led our executive retreat and did an outstanding job! His preparation and delivery were both expertly done. It was evident he had taken great care to create a custom program specifically for our group based on his phone interviews with each participant. The results of the meeting were tremendous and beyond my expectation. I recommend Kevin without reservation.

Jared Nelson-Partner at Thomas, Wirig, Doll & Company, CPAs

The “How To” for Developing a High-Performance Organization

A tremendously great read for any business owner! For years I’ve advised owners on effectively leading their employees, I wish I had simplified it as well as Kevin has done here. He’s done such a great job that we are advocating it to all our clients as the “how to” for developing a high-performance organization.

Dino Eliadis-Founder / President

Top of the Top

Since the first day I began working with Kevin Crenshaw, I have been thoroughly impressed by his depth of commitment and full command of his subject…. Kevin has made himself very available and has shown a remarkable degree of care and focus on my success. If you are looking for a true partner to kindly hold your feet to the fire and help you fully integrate both the fundamentals and nuances of profound behavior changing practices, Kevin is the top of the top.

Chris Elam-Founder: Misnomer, SwiftFootProductions, BookAFlashMob, LocalDJForHire & GoSeeDo

Transformation Has Been Magnificent

I first hired Kevin Crenshaw as a business coach for me personally. The results were so profound that my partners were asking what happened to me. Then we hired Kevin as a facilitator for our firm’s retreat. We were so happy with the results that we hired him as our contract COO. The transformation has been magnificent.

Steven Leininger-Partner, TWD Advisors

New Wave

The new wave of leadership.

Michael Clifton-CEO, Marketing Pros International

Massive Change in a Short Time, in All the Right Directions

Kevin Crenshaw is by far the strongest leader I have ever worked under. Kevin has laser-quality clarity and is able to empower and inspire the team into action—the specific actions that produce high leverage results. In a short time Kevin has supported massive change in all the right directions within this organization. I have enjoyed the journey of working with Kevin, and now some months into our collaboration I can report that my satisfaction with my work is exponentially higher. There is a human foundation of respect and care combined with total inspiration to do great work and produce amazing results as a team. Kevin is a clear leader and is also an active part of the team with both sleeves rolled up, always with an eye toward results. I could not offer a higher recommendation. I feel lucky to work with Kevin and especially to work directly with him as he has proven to be a dynamic mentor for me at this stage in my career.

Jennifer Dudley-Director of Coaching & Lead Success Coach

Truly Awesome and Effective

Kevin Crenshaw helped me institute an “open communication policy” at my organization, and it’s been truly awesome and effective. It helped to transform our culture. Our staff has “open communication meetings” as needed, and the outcome is always positive. Thank you very, very much for making a difference by introducing us to this way of communicating.

Catherine Hoke-CEO, Defy Ventures

A Sound Investment

An entirely new way of dealing with your life and work. I engaged Kevin Crenshaw as an Executive Coach, which is where he really shines. He helped me through some truly rough professional situations and I continue to engage him now. I really feel that most executives can benefit from having someone help them see from “outside” and throw some (sometimes tough) reality in there. I highly recommend Kevin as a sound investment in your career.

Tena Matta-Managing Director

Transformed Our Small Business Team, Consistent Profitability

Kevin is truly a leader. He leads with passion and experience. Kevin has transformed the small business team that I am a part of from a team of passionate and dedicated individuals who all meant well but were constantly in the way of growth and forward progress to a team (still dedicated and passionate) of individuals who lead together, make clear and wise decisions, and are in position to keep the company thriving.

With Kevin’s guidance the company has stabilized and has gone from consistent $0 profit months to consistent 7-10% profit months.

Melanie Pittman-Director of Client Services, New Law Business Model

One of the Most Uplifting Experiences I Have Ever Had

Kevin Crenshaw is a proven professional and a great executive/leadership/management coach. His detail and guidance through these months have proven to be one of the most uplifting experiences I have ever had. I would not be in this position on our company’s executive team without the Kevin’s help and coaching. I wish that I could put Kevin in my pocket and keep him with me every day. Not only has he enhanced my position at work, but it has carried over to my personal life. He is the best!

Michele Tremblay-Operations Manager, Flooring America

Completely Turned Things Around, Ready to Take on the World

Kevin was an amazing guy to work with. He walked into the business I was working for, and instantly took initiative. He welcomed all questions, and offered all the support that is needed from a CEO. He not only stayed professional, but would lighten the mood for anyone when we thought we just couldn’t go on, and encouraged everyone to be work at their highest potential. By the time Kevin left, he completely turned things around, and left us all with great hope that we were ready to take on the world. I would be not only overjoyed to work with Kevin again, but it would be an honor.

Kaitlyn Hunter-Admission Coordinator, New Law Business Model

A Better Working Environment for All

Kevin Crenshaw has served me well and is conscientious about what he does. He is detail oriented and cares about us as his client. My greatest expense on my profit and loss is for people and it is cheaper to fix them than it is to fire and rehire. With Kevin’s help, we created a better working environment for all…. He has also helped me to be a better owner and manager.

Steven Montrose-Owner, Flooring America

Transformed a Once Struggling Business, Creating Raving Fans

Kevin has been an amazing mentor, coach, and leader while I have been working with New Law Business Model. Not only has his principle-based leadership leadership allowed me to grow into my role as the Director of Content and Product, but I have seen how his leadership has transformed a once-struggling business into a profitable and effective one that over-delivers for its customers—helping to create raving fans and improve customer churn. It has been a pleasure working with him and I cannot wait to see what 2015 has in store for the business thanks to his dedication and leadership.

Amanda K. Larrinaga-Director of Content and Product

The Neverboss Manifesto

Everyone should LOVE what they do!Happy workers create happy customers. And miserable bosses can’t create happy workers.

Neverboss - Empowering Leadership That Lets You Let Go

Empowering leadership is the key.Empowering Leadership frees everyone. Workers think and act like owners and fix problems without being told. Managers get promoted to builders of leaders.

So we lead empowering leadership transformationsGuaranteed.Small changes with huge benefits. Rapid, positive change quickly … or you don’t pay.

It feels wonderful!Old-fashioned leadership holds you back. Free yourself and unleash greatness in your people. Let’s talk.


Neverboss started in 2006 as a family project. All 10 Crenshaw children are now entrepreneurial.

Priacta / Neverboss was founded in 2006 by Kevin and Midge Crenshaw and their children. Their original vision was to 1) empower their children to succeed as they 2) created systems and tools to expedite the world’s work.

All 10 children are now entrepreneurial including CTO and Sr. Architect John, Coach Nate (now MBA), admin and writer Sarah, researcher and physicist-to-be Brian, Resident Geek Jason, business and fiction writer Laura (co-author of Neverboss: Leadership That Liberates and founder of Mythulu), writer and graphic artist Calvin, sales guru Paul (can you find him in the picture?), emerging programmer Michael, and talented writer Hannah on a mission to publish her first book.

Priacta/Neverboss focuses on empowering productivity and empowering leadership—unleashing safe cultures of initiative and excellence. Priacta systems are based on more than 40 years of personal business and leadership experience spanning the globe.

Priacta, Inc. dba Neverboss is a Delaware, USA Corporation.